Art Director
Here's a collection of digital and social content I created for Dunkin's quarterly integrated campaigns and special programs across digital platforms. I got a chance to test my creative chops directing, styling, retouching and animating shoots with smaller budgets.
National Donut Day
I was part of the Hill Holliday creative team that worked with Dunkin's culinary team to create custom decorated donut Twitter responses. We collected 40,000 social mentions, a 413% increase from average daily mentions. Many shared their love for Dunkin’, including the DIA and Betsey Johnson. Even Barb from Stranger Things tweeted from the upside down. Dunkin’ crushed the competition with the highest social media share of voice. It was the brand’s most engaging National Donut Day in history. We owned the digital conversation and won a Shorty Award in Multi-Platform Campaign.
International Frozen Smoothies | Dunkin’ Social
This project took a lot of meticulous fruit and ice placement planning which resulted in this series of social videos and images.
Dunkin’ At Home Creamers | Extra Extra
These targeted social videos captured those perfect morning moments with your coffee and Extra Extra creamer.
Role: Art Director
Copywriter: Karina Zack
Creative Director: Sara Goldsmith
Frozen Dunkin’ Coffee | Pre-Roll, Snapchat, Instagram Paid Ads
This series of Frozen Dunkin’ Coffee ads were inspired by social media doodles coming to life with Frozen Dunkin' Coffee as the catalyst for the fun. Frozen Dunkin' Coffee is a whole new way to drink coffee, so the best parts of your day get even better. I created all the doodle assets, art directed the shoot and worked with our motion graphics artist to get the movement and timing just right.
Role: Art Director
Copywriter: Karina Zack
Motion: Eric Funk
Cup Of Oomph Turbo Cold Brew | Dunkin’ Social
This Facebook and Instagram video was created with bold liquid motion graphics to emphasize the energy you get from DD cold brew with an extra turbo shot of espresso.
Role: Art Director
Motion: Eric Funk
Halloween Spider Donuts | Dunkin’ Social
These stop motion spider munchkins were a real treat to animate. I worked with our food stylist to manipulate each individual spider and designate the path for them to creepily crawl on to the top of each donut. This video was a paid ad on DD Facebook and Instagram to promote their new halloween donuts.
The Disruptors Issue Adweek | Print
