WWADD | What Would A Dude Do?

My friend Jen Perry recruited a small group of ad women to get the word out about WWADD, a feminist mantra to remind women that we deserve every bit of respect, praise, accolades, money, and power that dudes are granted every day. And then some. Working together we branded WWADD and created simple reminder bracelets. I art directed and hand-modeled the bracelets (yes, those are my hands painted pink), retouched the photography and also created graphics for the website and social media.

Creative Director/Founder: Jen Perry
Art Directors: Hayley Barry, Kelsey Knight
Copywriter: Lydia Abend
Video Editor: Taylor Toole